Nike debuts Air Max-themed Airphoria island within Fortnite

Nike has launched Airphoria, an Air Max-themed island within Fortnite.

Themed items are available in the Fortnite Item Shop and Nike has also launched an Airphoria apparel collection in US, available at Nike.com.

“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products.” said Ron Faris, VP/GM of Nike Virtual Studios.

“As digital and physical worlds become more seamless across the products and experiences we offer, we’re always seeking authentic ways to deepen our connection with fans, expand access points to Nike across our digital ecosystem and inspire a love of sport and play. What’s more, Nike is one of the first brands to use Epic Games’ Unreal Editor for Fortnite to build Airphoria, paving the way for a continued partnership that will further unlock the future of gaming.”

Nate Nanzer, VP of Global Partnerships at Epic Games added: “Fortnite continues to be a primary destination for new cultural moments in entertainment, fashion, and sport, and we’re proud to launch Airphoria alongside Nike.

“We know from past activations with Nike that players love the partnership, and Airphoria’s immersion, beauty and storytelling about the Air Max brand take things to a new level. Airphoria demonstrates what’s possible when next-gen tools like UEFN are used by an iconic brand like Nike and creators in the Fortnite community to build immersive worlds together.”

The Airphoria in-game experience is available to all players until June 27th.