Nike’s Jordan Brand teams with TfL for Zone 23 apparel collection

Nike’s Jordan Brand is launching a TfL apparel collection.

The deal, brokered by TSBA Group, will see Jordan Brand launch the Zone 23 collection, designed to ‘celebrate London’s fast-paced lifestyle and purposeful community spirit’.

The collection sees the Jordan’s Jumpman icon combined with the TfL roundel across tees, hoodies and long-sleeve t-shirts.

“London is one of the most diverse cities in the world so we are really excited to announce this collection with Jordan Brand,” said Ellen Sankey, TfL’s Brand Licensing Manager.

“The partnership shows how intrinsic TfL is to life in the capital, not just in keeping London moving but also its cultural impact – and reiterates how recognisable the roundel is.”

Jo Edwards, Head of Global Licensing at TSBA Group, added: “Once more, the iconic design heritage and positioning of TfL as the London brand comes to the fore in this fabulous collection launch with Jordan Brand. To be associated with this first apparel range, and to do this in celebration of Black athletes is a great privilege.”