Okay Bears makes apparel debut with Zara

Web3 brand Okay Bears has partnered with Zara to launch its first ever officially licensed apparel collection.

The range spans a collection of branded tee shirts available on Zara’s website and in more than 1100 Zara stores across 74 countries.

The deal was facilitated by Okay Bears’ exclusive licensing agency IMG, in partnership with Brand Design.

“Our collaboration with Zara opens a gateway to inspire mainstream audiences through the impact of our positive message – ‘We’re all gonna be okay’,” said Okay Bears’ co-founder Suby.

“It is a celebration of innovation, culture, and the power of community. This partnership also solidifies Okay Bears’ presence on a global scale while reinforcing our commitment to offering unique and rewarding experiences for the Okay community”.

Desmond Sansevere, Senior Director of Licensing at IMG, added: “Okay Bears’ meaningful message and its uplifting community has struck a chord with brands, making it one of the most sought-after names in Web3.

“This bold and catchy collection with a fashion powerhouse like Zara is the perfect launch to Okay Bears consumer offerings. It not only provides the Okay community a fun and different way to connect with the project and each other, but also introduces it to new audiences.”