One Stop and Swizzels raise funds for Alzheimer’s Society with Love Heart pin badges

One Stop has teamed up with Swizzels to raise funds for Alzheimer’s Society with Love Heart pin badges.

The deal – brokered between Blonde Sheep Licensing and Louis Kennedy – covers six pin badge designs, each carrying Love Heart phrases like ‘Be Kind’, ‘My Hero’ and ‘Be You’.

The badges cost £1 each and are on sale until the end of this month. 25% of the price of each pin badge sold will be donated to Alzheimer’s Society.

“Dementia is the UK’s biggest killer and over 900,000 people are living with the condition – the need for support has never been greater,” said Alzheimer’s Society Head of Corporate Partnerships, Lizzie Pearl.

“We’re grateful for the unwavering support of our incredible partner, One Stop, who have already raised over £550,000 for Alzheimer’s Society. This new pin badge, a wonderful spin on a timeless and iconic sweet, will help raise vital funds for our pioneering dementia research and dedicated support services. Together, we can end the devastation caused by dementia, providing help and hope for everyone affected.”

Jack Taylor, Community and Partnerships Manager at One Stop, added: “Almost all of us know someone who has been affected by Alzheimer’s, so supporting the charity is extremely important to everyone here at One Stop. Not only are we incredibly proud of this new range of merchandise, but we’re also excited to partner with Swizzels for the campaign! We hope the proceeds raised will make a real difference to Alzheimer’s Society.”

Natasha Dyson, Founder and CEO of Blonde Sheep Licensing, said: “It’s great to see the Love Hearts positive messages not only spreading love but raising valuable funds for such a worthy charity.”