The Brand Radar: Carhatt WIP, 2000 AD and how brands can embrace creative communities

Start Licensing’s Ian Downes looks at how Rebellion worked with different artists to reinterpreted 2000 AD and its characters for a tribute in Carhatt WIP magazine.

The Brand Radar: LEGO, Booktime and how brands can bolster indie bookstores

Inspired by a recent issue of Booktime, Start Licensing’s Ian Downes looks at how brands like LEGO are bringing innovation to publishing and providing a safe-bet for indie stores.

Licensors rev up their brands at Goodwood Revival

Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.

Deadline fast approaches for UK trade mark and design applications

Wynne-Jones IP’s Victor Caddy provides a reminder of what you need to do to register UK trade mark and design applications before this month’s deadline.

What can brands do with speech recognition tech?

The team at kids’ speech recognition specialists SoapBox Labs look at how designers can embrace speech technology to create brand new licensed play experiences.

The Brand Radar: Birmingham Stage Company, Horrible Histories and the importance of knowing your brand history

Start Licensing’s Ian Downes looks at how the Horrible Histories brand has expanded into live experiences, with the most recent being a Terrible Thames river tour.

The Brand Radar: Meyer, Nadiya Hussain and the importance of a shared vision

Start Licensing’s Ian Downes takes us inside the development of Meyer’s new Nadiya Hussain homewares and bakewares collection.

The Brand Radar: Welbeck Publishing, The FA and creativity in sports licensing

Prompted by the announcement of Welbeck Publishing’s England: The Official History, Start Licensing’s Ian Downes looks at how this kind of launch can create a ripple effect for The FA.

The Brand Radar: M&S, Cooking with the Stars and how retailers bring TV brands to life in-store

Start Licensing’s Ian Downes looks at the recent partnership between M&S and ITV’s new Cooking with the Stars show – and how the collaboration has spanned in-store activity and tie-in product.

The Brand Radar: Woodmansterne, Tom Gates and how book brands thrive in the greetings cards space

Fresh from a trip to PG Live, Start Licensing’s Ian Downes looks at the opportunities for brands to thrive in the greetings cards space.

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