The Horror – and Magic – of Copyright

Inspired by the recent release of Winnie the Pooh: Blood and Honey, Rachel Von Hossle – Marketing & Copyright Expert at Wynne-Jones IP – looks at what can happen when beloved characters fall out of copyright.

The magic of brand design at Disneyland Paris

Ben Townsend, Licensing Assistant at Aardman Animations, shares some design highlights from a recent trip to Disneyland Paris.

As we lament the loss of Kiwi’s shoe-care range in the UK, has licensing missed a trick?

WTF? WFH and ‘trainer culture’ sees shoe-care giant Kiwi abandon UK market

Creative Kryptonite

Creative consultant and Brands Untapped writer Deej Johnson shines a spotlight on three creativity killers – and how to avoid falling into their traps…

Cachets and Catches

Wynne-Jones IP’s Victor Caddy looks at the pros and cons around renewing a piece of intellectual property when the time comes…

Pixar. Potter. Paw Patrol… Deej Johnson ponders the licensing power of Dobble

Marvel, Minions and more: the endless licensing appeal of Spot It and Dobble.

Commercial vs Creative

David Sprei – Commercial Director at Penguin Ventures – looks at why a balance of commercial sensibilities and creative strategy is the key to crafting successful brand extensions…

Board game fans connect with brands at Essen Spiel 2022

Brands Untapped’s Billy Langsworthy looks at how the world of licensed board games was out in full force at last week’s Essen Spiel, the world’s biggest board games fair.

The Big Bang Theory: A closer look at IP protection in the metaverse

Wynne-Jones IP’s Victor Caddy looks at how best to protect your IP in the metaverse – and the challenges around identifying infringements in this space.

How legally protecting a design can help you build an empire

U.S. attorney and creator of the Protect for Success course Stephanie Pottick looks at how blockbuster toy brands like LEGO and Rubik’s Cube were built on solid IP protection.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.