Pixar. Potter. Paw Patrol… Deej Johnson ponders the licensing power of Dobble

Marvel, Minions and more: the endless licensing appeal of Spot It and Dobble.

Commercial vs Creative

David Sprei – Commercial Director at Penguin Ventures – looks at why a balance of commercial sensibilities and creative strategy is the key to crafting successful brand extensions…

Board game fans connect with brands at Essen Spiel 2022

Brands Untapped’s Billy Langsworthy looks at how the world of licensed board games was out in full force at last week’s Essen Spiel, the world’s biggest board games fair.

The Big Bang Theory: A closer look at IP protection in the metaverse

Wynne-Jones IP’s Victor Caddy looks at how best to protect your IP in the metaverse – and the challenges around identifying infringements in this space.

How legally protecting a design can help you build an empire

U.S. attorney and creator of the Protect for Success course Stephanie Pottick looks at how blockbuster toy brands like LEGO and Rubik’s Cube were built on solid IP protection.

Things to consider before pitching ideas…

What’s my target audience? Is my concept protectible? U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at some questions new inventors should ask themselves prior to a pitch.

The Brand Radar: Radley, Royal Ascot and tapping into opportunities around unique events

Start Licensing’s Ian Downes shines a spotlight on the licensing programme around Royal Ascot, which boasts partners including L.K.Bennett, Radley and Charbonnel et Walker.

Building a brand across the board

The Insights Family looks at how brands that build a presence across numerous touchpoints better resonate across generations.

Is your brand ready for Licensing Expo?

In the first of a new regular column, U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at the three things you need to consider when licensing a product or brand.

The Brand Radar: Network Rail, Thomas & Friends and how brands bolster safety campaigns

Start Licensing’s Ian Downes looks at how brands like Thomas & Friends, Space Invaders and Shaun the Sheep have successfully been used to support safety campaigns.

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