The Brand Radar: Talking video games with Bits and Pixels’ Sandra Arcan

Start Licensing’s Ian Downes chats with Bits and Pixels co-owner Sandra Arcan to discuss the agency, its approach to licensing and how video game brands can thrive in consumer products.

Playing with brands and UI

Si digital’s Head of Design, Tom O’Malley, looks at how brands can immerse fans even further in their IP through smart, creative user interface designs.

A tasty history of fast food video game tie-ins

Game designer and author Scott Rogers takes a look at how fast food brands like McDonald’s, KFC and Burger King have embraced the video game space over the years.

The Brand Radar: Hornby, The Beatles and the flourishing world of band brands

Start Licensing’s Ian Downes looks at band brands, deliving into why the likes of The Beatles, David Bowie and Queen are soaring in sectors spanning toys to socks.

The Brand Radar: Kimm & Miller, Only Fools and Horses and keeping classic brands alive through creative design

Start Licensing’s Ian Downes looks at how gifting licensee Kimm & Miller is breathing new life into the classic BBC sitcom Only Fools and Horses with a creative Father’s Day range.

The Brand Radar: Wagamama, Waitrose and how restaurant brands are soaring at retail

Start Licensing’s Ian Downes looks at how restaurant brands like Wagamama, Harry Ramsden’s and Yo! Sushi are embracing the retail space with licensed ready meals, sauces and cooking kits.

Barratt, Iceland and The Point.1888: A frozen triumph

Bethan Garton, Commercial Director at The Point.1888, lifts the lid on the development process behind Iceland’s successful line of frozen treats based on classic Barratt sweets brands.

The Opinionated Designer: Art becomes fashion, fashion becomes art…

The Opinionated Designer’s Emma Horton looks at how artists – both well-known icons and more niche names – are making waves in the fashion sector.

The Brand Radar: Gangsta Granny, Alton Towers and the appeal of licensed attractions

Start Licensing’s Ian Downes looks at how brands give theme parks a great chance to deliver fresh experiences that are original, individual and creatively lead.

The Brand Radar: Thelwell, Hy Equestrian and opportunities in specialist markets

Start Licensing’s Ian Downes looks at how a partnership between Hy Equestrian and art brand Thelwell highlights the benefits of embracing specialist markets.

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