What’s my target audience? Is my concept protectible? U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at some questions new inventors should ask themselves prior to a pitch.
Start Licensing’s Ian Downes shines a spotlight on the licensing programme around Royal Ascot, which boasts partners including L.K.Bennett, Radley and Charbonnel et Walker.
The Insights Family looks at how brands that build a presence across numerous touchpoints better resonate across generations.
In the first of a new regular column, U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at the three things you need to consider when licensing a product or brand.
Start Licensing’s Ian Downes looks at how brands like Thomas & Friends, Space Invaders and Shaun the Sheep have successfully been used to support safety campaigns.
Fresh from a day at IFE 2022, Brands Untapped’s Billy Langsworthy looks at how the food and drink industry is engaging with the world of brand extensions.
Inspired by a trip to Spring Fair, Start Licensing’s Ian Downes looks at how the legacy of music icons like The Beatles, the Rolling Stones and Amy Winehouse are being preserved through smart brand extensions.
Wynne-Jones IP’s Victor Caddy looks at the recent verdict in the case of the clashing cakes – and what it says about IP protection in this sector.
Start Licensing’s Ian Downes looks at how Aardman’s recent partnerships with the likes of Royal Mail, P&O and Wild in Art showcase innovation around brand extensions.
With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.