Opinions

Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?

Inspired by the recent release of Winnie the Pooh: Blood and Honey, Rachel Von Hossle – Marketing & Copyright Expert at Wynne-Jones IP – looks at what can happen when beloved characters fall out of copyright.

Ben Townsend, Licensing Assistant at Aardman Animations, shares some design highlights from a recent trip to Disneyland Paris.

WTF? WFH and ‘trainer culture’ sees shoe-care giant Kiwi abandon UK market

Creative consultant and Brands Untapped writer Deej Johnson shines a spotlight on three creativity killers – and how to avoid falling into their traps…

Wynne-Jones IP’s Victor Caddy looks at the pros and cons around renewing a piece of intellectual property when the time comes…

Marvel, Minions and more: the endless licensing appeal of Spot It and Dobble.

David Sprei – Commercial Director at Penguin Ventures – looks at why a balance of commercial sensibilities and creative strategy is the key to crafting successful brand extensions…

Brands Untapped’s Billy Langsworthy looks at how the world of licensed board games was out in full force at last week’s Essen Spiel, the world’s biggest board games fair.

Wynne-Jones IP’s Victor Caddy looks at how best to protect your IP in the metaverse – and the challenges around identifying infringements in this space.