Opinions

Creative consultant and Brands Untapped writer Deej Johnson shines a spotlight on three creativity killers – and how to avoid falling into their traps…

Wynne-Jones IP’s Victor Caddy looks at the pros and cons around renewing a piece of intellectual property when the time comes…

Marvel, Minions and more: the endless licensing appeal of Spot It and Dobble.

David Sprei – Commercial Director at Penguin Ventures – looks at why a balance of commercial sensibilities and creative strategy is the key to crafting successful brand extensions…

Brands Untapped’s Billy Langsworthy looks at how the world of licensed board games was out in full force at last week’s Essen Spiel, the world’s biggest board games fair.

Wynne-Jones IP’s Victor Caddy looks at how best to protect your IP in the metaverse – and the challenges around identifying infringements in this space.

U.S. attorney and creator of the Protect for Success course Stephanie Pottick looks at how blockbuster toy brands like LEGO and Rubik’s Cube were built on solid IP protection.

What’s my target audience? Is my concept protectible? U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at some questions new inventors should ask themselves prior to a pitch.

Start Licensing’s Ian Downes shines a spotlight on the licensing programme around Royal Ascot, which boasts partners including L.K.Bennett, Radley and Charbonnel et Walker.

The Insights Family looks at how brands that build a presence across numerous touchpoints better resonate across generations.