Things to consider before pitching ideas…
What’s my target audience? Is my concept protectible? U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at some questions new inventors should ask themselves prior to a pitch.
The Brand Radar: Radley, Royal Ascot and tapping into opportunities around unique events
Start Licensing’s Ian Downes shines a spotlight on the licensing programme around Royal Ascot, which boasts partners including L.K.Bennett, Radley and Charbonnel et Walker.
Building a brand across the board
The Insights Family looks at how brands that build a presence across numerous touchpoints better resonate across generations.
Is your brand ready for Licensing Expo?
In the first of a new regular column, U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at the three things you need to consider when licensing a product or brand.
The Brand Radar: Network Rail, Thomas & Friends and how brands bolster safety campaigns
Start Licensing’s Ian Downes looks at how brands like Thomas & Friends, Space Invaders and Shaun the Sheep have successfully been used to support safety campaigns.
From Budweiser popcorn to Salt Bae salt: A look at food-based brand extensions at IFE
Fresh from a day at IFE 2022, Brands Untapped’s Billy Langsworthy looks at how the food and drink industry is engaging with the world of brand extensions.
The Brand Radar: House of Disaster, The Beatles and preserving legacies through licensing
Inspired by a trip to Spring Fair, Start Licensing’s Ian Downes looks at how the legacy of music icons like The Beatles, the Rolling Stones and Amy Winehouse are being preserved through smart brand extensions.
Colin the Caterpillar vs Cuthbert the Caterpillar: The verdict – and what it means for your brand
Wynne-Jones IP’s Victor Caddy looks at the recent verdict in the case of the clashing cakes – and what it says about IP protection in this sector.
The Brand Radar: Royal Mail, Aardman and fresh thinking around licensing
Start Licensing’s Ian Downes looks at how Aardman’s recent partnerships with the likes of Royal Mail, P&O and Wild in Art showcase innovation around brand extensions.
The Brand Radar: Everyone seems to be playing Wordle… Does it have licensing potential?
With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.