The Brand Radar: MAC, Keith Haring and celebrating creativity in cosmetics
Start Licensing’s Ian Downes looks at MAC’s recent collaboration with Keith Haring and how it highlights the creativity of both art licensing and the cosmetics industry’s attitude to working with brands.
Exploring opportunities for brands in education
Good Play Guide’s Dr Amanda Gummer looks at the relationship between licensing and the educational sector, exploring how brands can enter this space in authentic, creative ways.
The Brand Radar: Farrow & Ball, Liberty and the power of confident collaborations
Start Licensing’s Ian Downes shines a spotlight on a partnership between Farrow & Ball and Liberty around a curated paint collection.
The Brand Radar: Aardman, Electric Gamebox and the evolving world of licensed live experiences
Start Licensing’s Ian Downes looks at the world of licensed live events – from farm trails and immersive experiences to exhibitions and interactive escape rooms.
The Brand Radar: Carhatt WIP, 2000 AD and how brands can embrace creative communities
Start Licensing’s Ian Downes looks at how Rebellion worked with different artists to reinterpreted 2000 AD and its characters for a tribute in Carhatt WIP magazine.
The Brand Radar: LEGO, Booktime and how brands can bolster indie bookstores
Inspired by a recent issue of Booktime, Start Licensing’s Ian Downes looks at how brands like LEGO are bringing innovation to publishing and providing a safe-bet for indie stores.
Licensors rev up their brands at Goodwood Revival
Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.
Deadline fast approaches for UK trade mark and design applications
Wynne-Jones IP’s Victor Caddy provides a reminder of what you need to do to register UK trade mark and design applications before this month’s deadline.
What can brands do with speech recognition tech?
The team at kids’ speech recognition specialists SoapBox Labs look at how designers can embrace speech technology to create brand new licensed play experiences.
The Brand Radar: Birmingham Stage Company, Horrible Histories and the importance of knowing your brand history
Start Licensing’s Ian Downes looks at how the Horrible Histories brand has expanded into live experiences, with the most recent being a Terrible Thames river tour.