The Brand Radar: Meyer, Nadiya Hussain and the importance of a shared vision
Start Licensing’s Ian Downes takes us inside the development of Meyer’s new Nadiya Hussain homewares and bakewares collection.
The Brand Radar: Welbeck Publishing, The FA and creativity in sports licensing
Prompted by the announcement of Welbeck Publishing’s England: The Official History, Start Licensing’s Ian Downes looks at how this kind of launch can create a ripple effect for The FA.
The Brand Radar: M&S, Cooking with the Stars and how retailers bring TV brands to life in-store
Start Licensing’s Ian Downes looks at the recent partnership between M&S and ITV’s new Cooking with the Stars show – and how the collaboration has spanned in-store activity and tie-in product.
The Brand Radar: Woodmansterne, Tom Gates and how book brands thrive in the greetings cards space
Fresh from a trip to PG Live, Start Licensing’s Ian Downes looks at the opportunities for brands to thrive in the greetings cards space.
The Brand Radar: Talking video games with Bits and Pixels’ Sandra Arcan
Start Licensing’s Ian Downes chats with Bits and Pixels co-owner Sandra Arcan to discuss the agency, its approach to licensing and how video game brands can thrive in consumer products.
Playing with brands and UI
Si digital’s Head of Design, Tom O’Malley, looks at how brands can immerse fans even further in their IP through smart, creative user interface designs.
A tasty history of fast food video game tie-ins
Game designer and author Scott Rogers takes a look at how fast food brands like McDonald’s, KFC and Burger King have embraced the video game space over the years.
The Brand Radar: Hornby, The Beatles and the flourishing world of band brands
Start Licensing’s Ian Downes looks at band brands, deliving into why the likes of The Beatles, David Bowie and Queen are soaring in sectors spanning toys to socks.
The Brand Radar: Kimm & Miller, Only Fools and Horses and keeping classic brands alive through creative design
Start Licensing’s Ian Downes looks at how gifting licensee Kimm & Miller is breathing new life into the classic BBC sitcom Only Fools and Horses with a creative Father’s Day range.
The Brand Radar: Wagamama, Waitrose and how restaurant brands are soaring at retail
Start Licensing’s Ian Downes looks at how restaurant brands like Wagamama, Harry Ramsden’s and Yo! Sushi are embracing the retail space with licensed ready meals, sauces and cooking kits.