Opinions

Prompted by the announcement of Welbeck Publishing’s England: The Official History, Start Licensing’s Ian Downes looks at how this kind of launch can create a ripple effect for The FA.

Start Licensing’s Ian Downes looks at the recent partnership between M&S and ITV’s new Cooking with the Stars show – and how the collaboration has spanned in-store activity and tie-in product.

Fresh from a trip to PG Live, Start Licensing’s Ian Downes looks at the opportunities for brands to thrive in the greetings cards space.

Start Licensing’s Ian Downes chats with Bits and Pixels co-owner Sandra Arcan to discuss the agency, its approach to licensing and how video game brands can thrive in consumer products.

Si digital’s Head of Design, Tom O’Malley, looks at how brands can immerse fans even further in their IP through smart, creative user interface designs.

Game designer and author Scott Rogers takes a look at how fast food brands like McDonald’s, KFC and Burger King have embraced the video game space over the years.

Start Licensing’s Ian Downes looks at band brands, deliving into why the likes of The Beatles, David Bowie and Queen are soaring in sectors spanning toys to socks.

Start Licensing’s Ian Downes looks at how gifting licensee Kimm & Miller is breathing new life into the classic BBC sitcom Only Fools and Horses with a creative Father’s Day range.

Start Licensing’s Ian Downes looks at how restaurant brands like Wagamama, Harry Ramsden’s and Yo! Sushi are embracing the retail space with licensed ready meals, sauces and cooking kits.

Bethan Garton, Commercial Director at The Point.1888, lifts the lid on the development process behind Iceland’s successful line of frozen treats based on classic Barratt sweets brands.