Barratt, Iceland and The Point.1888: A frozen triumph

Bethan Garton, Commercial Director at The Point.1888, lifts the lid on the development process behind Iceland’s successful line of frozen treats based on classic Barratt sweets brands.

The Opinionated Designer: Art becomes fashion, fashion becomes art…

The Opinionated Designer’s Emma Horton looks at how artists – both well-known icons and more niche names – are making waves in the fashion sector.

The Brand Radar: Gangsta Granny, Alton Towers and the appeal of licensed attractions

Start Licensing’s Ian Downes looks at how brands give theme parks a great chance to deliver fresh experiences that are original, individual and creatively lead.

The Brand Radar: Thelwell, Hy Equestrian and opportunities in specialist markets

Start Licensing’s Ian Downes looks at how a partnership between Hy Equestrian and art brand Thelwell highlights the benefits of embracing specialist markets.

The Opinionated Designer: Are motor brands racing into the forefront of fashion?

Designer and Creative Consultant Emma Horton looks at how car brands are embracing collaborations in the fashion space – and vice versa!

The Brand Radar: Joe & Seph’s, Budweiser and how brand collaborations fuel flavour innovation

Start Licensing’s Ian Downes looks at the upcoming launch of Budweiser popcorn from Joe & Seph’s, and how the firm is using brand collaborations to drive innovation in the category.

The Brand Radar: The Ashmolean Museum, Conway Stewart and the potential of museum collections

Start Licensing’s Ian Downes looks at how museums are being more and more proactive when it comes to brand extensions, focusing on a partnership between The Ashmolean Museum and Conway Stewart.

The Opinionated Designer: McDonald’s serves up brand extensions across footwear, streetwear and celeb meals

Designer and Creative Consultant Emma Horton looks at how the fast-food titan is attacking the licensing space from many different angles.

Creative consultant Deej Johnson on why bad brainstorming doesn’t work – and what to do instead

For many creatives, brainstorming looks great – but ultimately wastes time! In this book extract, author Deej Johnson explains why…

Marketing kids’ brands in the ever-changing digital space

Jack Day, Commercial Director at KidsKnowBest, looks at how can the owners of childrens’ brands can better measure the effectiveness of their marketing spend.

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