Opinions

Start Licensing’s Ian Downes looks at how restaurant brands like Wagamama, Harry Ramsden’s and Yo! Sushi are embracing the retail space with licensed ready meals, sauces and cooking kits.

Bethan Garton, Commercial Director at The Point.1888, lifts the lid on the development process behind Iceland’s successful line of frozen treats based on classic Barratt sweets brands.

The Opinionated Designer’s Emma Horton looks at how artists – both well-known icons and more niche names – are making waves in the fashion sector.

Start Licensing’s Ian Downes looks at how brands give theme parks a great chance to deliver fresh experiences that are original, individual and creatively lead.

Start Licensing’s Ian Downes looks at how a partnership between Hy Equestrian and art brand Thelwell highlights the benefits of embracing specialist markets.

Designer and Creative Consultant Emma Horton looks at how car brands are embracing collaborations in the fashion space – and vice versa!

Start Licensing’s Ian Downes looks at the upcoming launch of Budweiser popcorn from Joe & Seph’s, and how the firm is using brand collaborations to drive innovation in the category.

Start Licensing’s Ian Downes looks at how museums are being more and more proactive when it comes to brand extensions, focusing on a partnership between The Ashmolean Museum and Conway Stewart.

Designer and Creative Consultant Emma Horton looks at how the fast-food titan is attacking the licensing space from many different angles.

For many creatives, brainstorming looks great – but ultimately wastes time! In this book extract, author Deej Johnson explains why…