Opinions

Start Licensing’s Ian Downes looks at how the world of automobiles has embraced licensing, shining a spotlight on Volkswagen’s partnership with fridge manufacturer Gorenje.

Start Licensing’s Ian Downes looks at the world of heritage licensing, highlighting a partnership between TfL and Kirkby Design that shows how forward-thinking this category can be.

Marmite… It’s said that you either love it or hate it. In the first of a new regular column, Start Licensing’s Ian Downes puts the spread in the spotlight, looking at Unilever’s inventive approach to licensing the brand.