Think Influence to helm licensing push for Blox Fruits

Blox Fruits boasts 48 billion plays globally and 2.7 million concurrent users.

Peace Collective debuts Brighton & Hove Albion F.C. apparel collection

“The Seagulls are a perfect fit as we continue to push the boundaries of football culture,” said Peace Collective.

BBC Studios bolsters Bluey’s FMCG presence

“These new launches ensure that Bluey fans can experience the beloved brand beyond the screen in ways that are fun, practical, and accessible,” said Anita Majhu, Head of Licensing for Softlines at BBC Studios.

Hasbro’s Jennifer Schroth on bringing Play-Doh and Barbie together for a line of new playsets

“It’s the perfect fusion of two iconic brands”: Jennifer Schroth – Design Manager for Play-Doh and Creative Play at Hasbro – takes us inside Play-Doh’s Barbie collection.

Riot Games teams with Orbit for Ambessa: Chosen Of The Wolf novel

The book, written by author C.L.Clark, focuses on fan-favourite League of Legends champion and Arcane character Ambessa Medarda.

Shoe Palace’s John Mersho on crafting a streetwear collection around MONOPOLY

“Expect bolder graphics, elevated materials and more interactive design elements”: Shoe Palace CEO John Mersho teases what’s next for the company’s MONOPOLY collaboration.

Louise Simmonds talks retail relationships, style guides and the potential of the wellbeing sector

“Be in all the right places your audience hangs out”: We talk with licensing industry expert Louise Simmonds.

Pokémon in print: As the 30th anniversary countdown begins, we chat to Farshore’s John Packard

John Packard, Publishing Director at Farshore, HarperCollins UK, discusses the secret of Pokémon’s appeal.

Wacko Maria launches Stand By Me apparel collection

The range spans several Hawaiian shirts, tees, sweatshirts and a cap, all featuring shots from the 1986 film.

Magic Light Pictures details new products, promotions and activations for The Gruffalo and Friends

“Spring into Summer is an important time for us with lots of family-friendly celebrations and activity,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures.

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