Mattel marks 40 years of E.T. The Extra-Terrestrial with collectable plush

“We went through dozens of sketches and stylisations because we wanted to make sure that we captured E.T.’s sweet, child-like innocence through the sculpt,” said Jan Jauregui, manager of product design at Mattel.

Jordan Brand embarks on first Africa-based collaboration with Shelflife

Shelflife is one of South Africa’s leading sneaker and streetwear stores, and the design is rooted in the brand’s street art origins.

Footwear designer Chris Hill on creating shoes for brands like Tom & Jerry, Alien and Jurassic Park

Chris Hill on why licensed footwear collections need to span the ‘mild to wild’ spectrum when it comes to design.

Board game fans connect with brands at Essen Spiel 2022

Brands Untapped’s Billy Langsworthy looks at how the world of licensed board games was out in full force at last week’s Essen Spiel, the world’s biggest board games fair.

Sugarlands Distilling Co brings Eggo Waffles into alcohol with Eggo Nog Appalachian Sippin’ Cream

“Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavours, making every sip reminiscent of a perfectly toasted Eggo waffle,” said Greg Eidam, Sugarlands’ Master Distiller.

WATCH: BLE’s Brand Designs panel session

The session – chaired by Brands Untapped’s Billy Langsworthy – welcomed WildBrain CPLG’s Michael Ogunseitan, Skew’s Oliver Dyer and The Roald Dahl Story Company’s Stephanie Griggs.

Cryptozoic Entertainment to launch Rotten Tomatoes: The Card Game in 2023

“We are beyond thrilled to partner with Rotten Tomatoes on this amazingly fun game that brings the brand to the world of tabletop gaming,” said Cory Jones, co-founder of Cryptozoic Entertainment.

Royal Armouries Museum partners with Windlass Steelcrafts for replica sword collection

“Windlass visited the Royal Armouries Museum stores to meticulously study the originals and then carefully prototyped each sword,” said Jack Wanstall, Partnerships Manager at the Royal Armouries Museum.

The Op launches Jenga: Kool-Aid Edition

A standee featuring Kool-Aid Man points to instructions on a track that indicates how many blocks a player must pull on their turn.

Martin Powderly talks working hard and greeting cards as the Happy Jackson brand turns 10

Pigment’s Creative Director, Martin Powderly, on what makes Happy Jackson worth writing home about.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.