Riot Games partners with Undefeated for Valorant Champions apparel
The two-week long Champions Tour sees esports teams battle it out to be crowned the global champion of Riot’s Valorant game.
Creative Kids readies Adopt Me! stationery, activity kits, compounds and more
“Our partnership with Creative Kids only exemplifies the trajectory of Adopt Me,” said Richard Haines, Head of Consumer Products for Uplift Games.
Bluey, Barbie and Squishmallows among ‘License of the Year’ finalists at Toy of the Year awards
Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.
Sports Illustrated Clubhouse experience opens in Vancouver
“Sports Illustrated has always had the power to bring people together through compelling storytelling, and the SI Clubhouse aims to embody that spirit for years to come,” said Christian Bullock and Shaun Anderson of Canada’s Define Group.
Peace Collective teams with Mattel for Hot Wheels apparel
The collaboration is the firm’s latest with Mattel, following the launch of a Barbie range earlier this year.
Batman, Superman and more… Why artist Jappy Agoncillo loves his Warner Bros collaboration
Jappy Agoncillo discusses his extraordinary art for the 100th anniversary of Warner Bros.
UNIQLO readies Sylvanian Families pyjamas
‘With this new collection, children will enjoy falling asleep wearing designs featuring their favourite toy animal friends,’ said UNIQLO.
KFC team with Dead Man’s Fingers for 11 Herbed and Spiced Rum
The rum ‘gives notes of black and white pepper, treacle toffee, vanilla, butterscotch all mixed up with some seriously stand out spices’.
Was Waddingtons’ Milk Tray Man board game ahead of its time?
The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.
Natural History Museum’s Maxine Lister on the storytelling power of heritage brands
Maxine Lister – Head of Licensing at the Natural History Musuem – talks us through some recent collaborations with Biscuiteers, Joanie and Dunelm.