“Our partnership with Mattel is reaching new heights,” said Mike O’Connell, Managing Director for Rubies.

“My first experience with fashion was dressing a Barbie doll and collaborating with them on a full collection will definitely be the highlight of my career,” said Sabaji.

Start Licensing’s Ian Downes takes a look at HomeLess Made, a company whose greetings cards, tees and badges showcases artwork from creatives that have experience of homelessness or a mental health condition.

“The wealth of assets makes this the perfect property to build a meaningful, impactful and fun consumer products programme,” said Rob Corney, Managing Director of Bulldog Licensing.

Start Licensing’s Ian Downes looks at how a recent partnership between jewellery firm Clogau and design Julien Macdonald highlights the benefits of smart, design-led collabs.

Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.

“Through our partnership with Fossil, trainers can enjoy original and elevated pieces that let them express their fandom through fashion,” said Cindy Ruppenthal, senior director of ecommerce at The Pokémon Company International.

“Since its ideation phase, we knew we wanted to get the fragrances smelling reminiscent of the Chupa Chups favourite flavours,” said Frostbland Brand Manager Bruna Baeta.

“As long-time fans of EA Sports FIFA, having Ted Lasso and the whole AFC Richmond squad incorporated into the newest version of the game is truly a dream come true,” said Ted Lasso star Jason Sudeikis.

A Pro Edition is themed around Dr No, while the Premium Edition celebrates You Only Live Twice.