The launch is the first in the new Polly Pocket Collector series.

Next year’s live event will take place at London’s Stamford Bridge Stadium from Tuesday, June 25th to Thursday, June 27th.

Egan Escape’s Jason Egan discusses horror brands, genuine scares and the power of authentic immersion.

The range spans t-shirts, polo shirts, hoodies, tracksuits and caps all featuring the G2 X Ralph Lauren crest.

The bottles feature Maya Jama’s signature phrases ‘Cling Cling, My Honeys’ and ‘You’re a Limited Edition, My Love’.

“However hard it was at the time for all of us to complete, the challenge is absolutely awesome,” said Rainbow Productions MD Simon Foulkes.

“I’m excited to see what untapped talent lies out there and how we can guide them towards making their ideas into real consumer products programmes,” said competition chair Robyn Cowling.

Phil King, Managing Director of Trademark Products, discusses great design, niche brands and trend-spotting.

“We hear time and time again that people want to immerse themselves in the world of Hallmark Channel Christmas movies and this venture is sure to bring our brand to life in a new, captivating way,” said Hallmark Media’s Vice President of Consumer Products, Natalie Vandergast.

The Barbie range falls under the company’s new ‘Whatever Kidz’ banner.