Mentos soft drinks “showcases our commitment to innovation”, says Perfetti Van Melle
“I’m thrilled with the launch of this ground-breaking drink for Mentos, which truly showcases our unwavering commitment to innovation,” said Marta Ballesteros, Global Licensing Manager.
Turning Tony Hancock’s life into a graphic novel: A talk with the creators of HANCOCK: THE LAD HIMSELF
Graphic-novel creators are set to give a talk at London’s Cartoon Museum on July 13th.
Teenage Mutant Ninja Turtles gets the Fugglers treatment
Each Fuggler in the TMNT range comes in pizza box-inspired packaging.
Quadrille to publish Absolut cocktail recipe book
“It’s only natural that we would create a cocktail recipe book and we are excited to be taking the brand beyond the bottle with Quadrille,” said Absolut Chief Creative Officer, Tad Greenough.
Freckleface readies RHS home fragrances collection
“The home fragrance category is a very important one for the RHS,” said Cathy Snow, Licensing Manager at RHS.
Car Off-Shore and Stellantis debut Fiat 500-inspired boat
Dubbed the “500 of the seas”, the boat was developed by Fiat in a deal brokered by IMG.
Miki Yamamoto – SVP of IMG Asia – on the cross-generational evergreen appeal of Tetris
IMG Asia’s Miki Yamamoto discusses bringing Tetris into gummies, apparel, cosmetics and more.
Lisle Licensing founder, Francesca Lisle, discusses working with Tetris – and linking to gameplay
“Innovative products have always done well…” Lisle Licensing’s Francesca Lisle discusses Tetris ideas
Nike debuts Air Max-themed Airphoria island within Fortnite
“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products.” said Ron Faris, VP/GM of Nike Virtual Studios.
Vespa celebrates 100 years of Disney with Mickey Mouse-themed scooter
“This collaboration represents the celebration of two historic companies that have a common dream: to allow everyone to express their imagination freely,” said Michele Colaninno, Chief Executive of Global Strategy, Product, Marketing and Innovation at the Piaggio Group.