It marks the first time a sword created from a video game has ever been on display in the Royal Armouries.

Inspired by a trip to the Exclusively tradeshow, Start Licensing’s Ian Downes looks at how brands can thrive in the homewares sector.

John Bell – Director of Inventor Relations and Preliminary Design at Buffalo Games – on why creating Tetris board games has been something of a dream collaboration.

Cardology’s David Faulkner on holding greeting card licenses for Harry Potter, Peter Rabbit and more

HANCOCK: THE LAD HIMSELF! How the Tony Hancock brand extended into a graphic novel

The company created the range in collaboration with Joanna Johnston, costume designer on the upcoming Indiana Jones and the Dial of Destiny.

“We are excited to partner with Jewel to bring the SCOUT brand into new product categories and expand our audience,” said Deb Waterman Johns, founder of SCOUT.

“I’m delighted to see how the Gerry Anderson titles and characters have evolved in the second issue,” said Anderson Entertainment’s Jamie Anderson.

“The combination of this iconic brand with the academic rigour and student engagement that teachers rely on from Legends of Learning is going to be revolutionary,” said Dr. Vadim Polikov, CEO and co-founder of Legends of Learning.

“The new flavours lean into Garfield’s cheeky and irreverent humour – as well as his well-known love of food,” said Venetia Davie, VP of Paramount Consumer Products UK, Ireland, Israel and ANZ.