The Brand Radar: Nerf, Gramercy and how to succeed in specialist markets
Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.
Licensing International’s Maura Regan on how creativity and storytelling fuel great brand extensions
We caught up Maura to learn how Licensing International is looking to bolster its engagement with the industry’s design communities.
Ben & Jerry’s Flavour Gurus Colleen Rossell and Haylee Nelson on bringing brands like Netflix into ice cream
Colleen Rossell and Haylee Nelson take us behind the scenes as we find out what goes into creating licensed flavours at Ben & Jerry’s.
How Pinfinity founder Caleb Paullus brings brands to life with enamel pins
Pinfinity’s Caleb Paullus on how pins come alive with music, animation and more!
Jeni’s teams with Dolly Parton for limited edition ice cream flavour
Sales of Strawberry Pretzel Pie will benefit Dolly Parton’s Imagination Library, a book gifting initiative that gives free books to children.
Radar Licensing to helm products push for Nic Cage horror Willy’s Wonderland
The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in categories spanning apparel, publishing and toys.
Jeweller Martin Katz to launch new lifestyle range spanning apparel, homewares and wine
“Martin’s new collection will embody his authentic style with products reflecting his mastery of both dazzling whimsy and elevated elegance,” said Prominent Brand + Talent’s Dan Levin and Steve Doctrow.
The Brand Radar: Nadiya Hussain, Wilton Bradley and why authenticity is key to successful personality licensing
Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.
Pasta subscription box firm Pasta Evangelists launches its first cookbook with Seven Dials
Founded back in 2016, Pasta Evangelists delivers fresh pasta to subscribers across Britain, and also has a store within the Harrods Food Hall.
MIZIZI’s Paakow Essandoh and Kenneth Obeng on bringing Black Panther and Coming to America into streetwear
We caught up with MIZIZI Founder Paakow Essadoh and Designer Kenneth Obeng to learn more about the origins of the company, how it approaches designing for brands and what fuels their creativity.