Mattel and Mission Control Media team up for Barbie Fashion Battle reality design show
Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.
Lacoste debuts Polaroid apparel collection
The collection is inspired by Polaroid’s famous rainbow logo and centres around the brand’s distinctive blue, green, yellow, orange and red rainbow colours.
The Royal Mint’s Phillippa Green on the brands that celebrate iconic anniversaries, people and themes
From Peter Rabbit to David Bowie: Phillippa Green on The Royal Mint’s iconic designs
Cubles to expand its Little House on the Praire paper toys range
“It’s wonderful to see Little House on the Prairie still inspiring licensees,” said Carole Postal, President of Spotlight Licensing and Brand Management.
Anjar and Becker Associates to develop brand extensions for Wham-O’s portfolio, including Slip ‘N Slide, Frisbee and Hacky Sack
“We’re thrilled to have the opportunity to create a licensing program to extend Wham-O and their iconic brands, which have a special place in people’s hearts throughout the world,” said Patti Becker, CEO of Becker Associates.
Toy designer David Vonner on Evel Knievel, Marvel and the classic stories that fuel new brands
We caught up with David to find out more about his approach to toy design – and what a brand needs to be successful in the action figure space.
Jack Daniel’s debuts fashion collaborations to mark the launch of its Classic Remix initiative
The Classic Remix initiative will see Jack Daniel’s match 100% of sales of the two launches to create two grants that will go to aspiring fashion designers.
Brands and the shopping experience
KidsKnowBest CEO and Co-Founder Joel Silverman looks how brands are balancing having an online retail presence with physical experiences, and what it means for the future of the shopping experience.
Atari hotels coming to Dubai, Gilbraltor and Spain will boast gaming playgrounds, bars and cinemas
With a ‘sophisticated style and modern twists’, the hotels will look to immerse visitors into the Atari brand.
From He-Man and Bumblebee to Action Man and RoboCop… David Born lifts the lid on the power of characters
Born Licensing’s David Born on why He-Man has the power to sell… And why licensing characters needn’t be tough.