Totally Spies! experience comes to Rookies in Paris
“A key pillar of our licensing strategy is ensuring we create products and events for our entire fanbase – by echoing elements of the latest series while showcasing its legacy, the partnership with Rookies does exactly this,” said Emma Brancourt, Licensing Executive at Banijay Kids & Family.
Beanstalk acquired by investment group
“This investment will enable us to supercharge our already thriving business,” said Beanstalk CEO Allison Ames.
Hey Dude teams with SmileyWorld for footwear collection
“The shoes are filled with joy and manage to bring a smile to your face as soon as you see them,” said Ross Wilson, Chief Product Officer – Fashion for SmileyWorld.
The Pokémon Company International’s Mathieu Galante on the rise and rise of the iconic brand
In conversation with Licensing Director EMEA at The Pokémon Company International, Mathieu Galante.
AirAsia teams with American Tourister for luggage collection
“I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal,” said Capital A CEO Tony Fernandes.
Care Bears comes to Stumble Guys
“What better way to celebrate Valentine’s season than by welcoming the Care Bears into the Stumbleverse?” said Jake Bales, SVP & General Manager for Stumble Guys at Scopely.
Warner Bros. Discovery details Butterbeer Season activity
Hershey’s will debut Harry Potter Butterbeer Kisses while Goldfish is launching Goldfish Butterbeer Flavored Grahams in the US.
“The possibilities are endless!”: Hasbro’s Marianne James discusses brand plans for MONOPOLY’s 90th
Marianne James, Senior Vice President of Global Licensing at Hasbro, tells us why she believes a brand like MONOPOLY is a designer’s dream.
Hasbro’s Colin Cronin on going ‘beyond the board’ when crafting MONOPOLY experiences
Colin Cronin, Director, Creative for Global Experiences at Hasbro discusses his ‘fan-first’ approach to fuelling creativity.
Anne Marie Horne – Senior Global Creative Director at Hasbro – on balancing innovation with nostalgia on classic brands
“The iconography called for a bold, modern update”: Hasbro’s Anne Marie Horne takes us inside a recent refresh for MONOPOLY.