“A key pillar of our licensing strategy is ensuring we create products and events for our entire fanbase – by echoing elements of the latest series while showcasing its legacy, the partnership with Rookies does exactly this,” said Emma Brancourt, Licensing Executive at Banijay Kids & Family.

“This investment will enable us to supercharge our already thriving business,” said Beanstalk CEO Allison Ames.

“The shoes are filled with joy and manage to bring a smile to your face as soon as you see them,” said Ross Wilson, Chief Product Officer – Fashion for SmileyWorld.

In conversation with Licensing Director EMEA at The Pokémon Company International, Mathieu Galante.

“I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal,” said Capital A CEO Tony Fernandes.

“What better way to celebrate Valentine’s season than by welcoming the Care Bears into the Stumbleverse?” said Jake Bales, SVP & General Manager for Stumble Guys at Scopely.

Hershey’s will debut Harry Potter Butterbeer Kisses while Goldfish is launching Goldfish Butterbeer Flavored Grahams in the US.

Marianne James, Senior Vice President of Global Licensing at Hasbro, tells us why she believes a brand like MONOPOLY is a designer’s dream.

Colin Cronin, Director, Creative for Global Experiences at Hasbro discusses his ‘fan-first’ approach to fuelling creativity.

“The iconography called for a bold, modern update”: Hasbro’s Anne Marie Horne takes us inside a recent refresh for MONOPOLY.