“It’s only natural that we would create a cocktail recipe book and we are excited to be taking the brand beyond the bottle with Quadrille,” said Absolut Chief Creative Officer, Tad Greenough.

“The home fragrance category is a very important one for the RHS,” said Cathy Snow, Licensing Manager at RHS.

Dubbed the “500 of the seas”, the boat was developed by Fiat in a deal brokered by IMG.

IMG Asia’s Miki Yamamoto discusses bringing Tetris into gummies, apparel, cosmetics and more.

“Innovative products have always done well…” Lisle Licensing’s Francesca Lisle discusses Tetris ideas

“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products.” said Ron Faris, VP/GM of Nike Virtual Studios.

“This collaboration represents the celebration of two historic companies that have a common dream: to allow everyone to express their imagination freely,” said Michele Colaninno, Chief Executive of Global Strategy, Product, Marketing and Innovation at the Piaggio Group.

It marks the first time a sword created from a video game has ever been on display in the Royal Armouries.

Inspired by a trip to the Exclusively tradeshow, Start Licensing’s Ian Downes looks at how brands can thrive in the homewares sector.

John Bell – Director of Inventor Relations and Preliminary Design at Buffalo Games – on why creating Tetris board games has been something of a dream collaboration.