“If music publishing is a loaf of bread, we’re the crumbs!”: Sunny Side Up’s Michael Gottlieb on the blood, sweat and tears behind lyric licensing
We caught up with Michael to learn more about his history in licensing, the origins of Sunny Side Up, and why creativity is the secret to successful lyric licensing.
The Brand Radar: Transport for London, Kirkby Design and the power of heritage licensing
Start Licensing’s Ian Downes looks at the world of heritage licensing, highlighting a partnership between TfL and Kirkby Design that shows how forward-thinking this category can be.
Sophie Bloomfield on inspiring designers – and launching a business in the pandemic
Licensing stalwart Sophie Bloomfield talks about connecting with brands and having ideas
Artisan designer Julie Dodsworth on becoming a brand – and the one thing on which she’d love to work
With her artwork on a plethora of household items, we spoke to Julie Dodsworth about her journey, values and Everyday Rules.
Aardman’s Ngaio Harding-Hill on the creative challenges involved in building live events around silent characters
We caught up with Ngaio Harding-Hill – Head of Attractions and Live Experiences at Aardman – to find out more about Shaun the Sheep’s first foray into the circus and explore how she brings iconic silent characters to life on stage.
HYPE. Creative Director Liam Green on bringing LEGO Ninjago into streetwear
We caught up with HYPE. Co-Founder and Creative Director, Liam Green, to learn more about the design behind the range, and why licensing has helped elevate the fashion brand to new heights.
TOMY legend Alpesh Patel on breaking toys, dinosaurs for toddlers and creative filters
Alpesh Patel, Vice President, Global Toy Design at TOMY, talks to us about Toomies, Jurassic Park and the one question he always asks himself…
The Brand Radar: Marmite, M&S and how food brands use licensing to thrive
Marmite… It’s said that you either love it or hate it. In the first of a new regular column, Start Licensing’s Ian Downes puts the spread in the spotlight, looking at Unilever’s inventive approach to licensing the brand.
Adidas debuts licensed line of sustainable footwear featuring the likes of Kermit, Yoda and The Incredible Hulk
Other characters in the Stan Smith range include Toy Story’s Rex, Monsters Inc’s Mike and Peter Pan’s Tinkerbell.
Fabergé teams with The Craft Irish Whiskey Company on limited-edition gift-set
“This is a thrilling partnership for Fabergé, as it sees us continuing our legacy of creating unique and collectable objects, bridging the gap between historic legacy and modern-day heirlooms,” said Fabergé’s Josina von dem Bussche-Kessell.