With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Pink Key’s Richard Pink…

The activation at The Corner Shop at Selfridges spans a fashion exhibition, merchandise and Barbie-inspired hair and nail services.

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next, we have Start Licensing’s Ian Downes…

The launch is the first in the new Polly Pocket Collector series.

Next year’s live event will take place at London’s Stamford Bridge Stadium from Tuesday, June 25th to Thursday, June 27th.

Egan Escape’s Jason Egan discusses horror brands, genuine scares and the power of authentic immersion.

The range spans t-shirts, polo shirts, hoodies, tracksuits and caps all featuring the G2 X Ralph Lauren crest.

The bottles feature Maya Jama’s signature phrases ‘Cling Cling, My Honeys’ and ‘You’re a Limited Edition, My Love’.

“However hard it was at the time for all of us to complete, the challenge is absolutely awesome,” said Rainbow Productions MD Simon Foulkes.

“I’m excited to see what untapped talent lies out there and how we can guide them towards making their ideas into real consumer products programmes,” said competition chair Robyn Cowling.