“We could not be more excited that DC is now joining the tonies family,” said Markus Langer, Chief Content Officer at tonies.

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

Charlotte Russell – Director at Pawprint Family – discusses producing patches and pin badges for brands like Elmer, The Gruffalo and Shaun the Sheep.

“Business is great so it was an easy decision to open a new office in Bristol, take on more talented, skilled creatives and expand both our capacity and operations,” said Jason Knights, Founder and Owner of Blue Kangaroo.

“There is a huge opportunity to engage more organisations and brands commercially in World Book Day, to help increase its relevance and reach key audiences,” said Maraj.

“We still have plenty of other designs in mind and even other BEL SA brands to explore,” said Christophe Landais, Licensing Manager at Freegun’s parent company Textiss.

On the CosCups front, each character stars as its own ceramic cup, joining the brand’s huge collection of other popular film, TV and video game characters.

“Gaming brands remain one of the hottest categories – and Roblox-based games are on the rise – so we are confident Smashlings will be a huge success in our space,” said Tim Kilby, Licensing and Brand Director at Character World.

Cassie Chadderton – Chief Executive of World Book Day – discusses the history of the charity, its mission and future licensing plans for the brand.

“Shaq’s Garage is a unique brand that was inspired by Shaquille O’Neal’s real-life love of cars, with a mission to engage and inspire kids of all ages around the world,” said Lloyd Mintz, SVP of Global Consumer Products at Genius Brands.