Brands Untapped 100 to celebrate product developers, designers, creative leaders and studios working in licensing
The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.
In a deal negotiated by Unilever Australia’s brand extension agency Asembl, Chocolatier Australia is launching a Bubble O’Bill milk chocolate Easter Egg.
“As Jim Bowen would have said, this is a super, smashing, great partnership,” said Laura Wood, Brand and Social Media Manager for Bullseye.
Mattel details limited-edition Barbie collabs with female-founded companies for Women’s History Month
The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.
Sean “Fletch” Fletcher, Senior Game Designer at USAopoly, tells us how the team translated a hugely popular mobile gaming experience into an exciting new board game brand.
Sophie la girafe plush, activity mats and rockers on the way from Dan Dee International’s Animal Adventure arm
“Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure,” said Patti Becker, CEO of Anjar & Becker Associates, the licensing agent for Sophie la girafe.
The Springfield Elementary-inspired styles include a vintage school uniform-inspired wide-wale yellow corduroy jacket and pants.
“There have been some seasonal changes over the years, but Mickey Mouse has always been the star of the show … until now!” said Horticulture Manager Sarah Day.
“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection,” said Poetic Brands’ Anne Bradford.
D1 Milano’s Dario Spallone on creating watches for brands like A Clockwork Orange, Gremlins and Chupa Chups
Dario Spallone, CEO and Founder of D1 Milano, discusses his design-led approach to smart brand collaborations.