Brands Untapped 100 to celebrate product developers, designers, creative leaders and studios working in licensing

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

Bubble O’Bill swaps ice cream for chocolate with Chocolatier Australia partnership

In a deal negotiated by Unilever Australia’s brand extension agency Asembl, Chocolatier Australia is launching a Bubble O’Bill milk chocolate Easter Egg.

Blu Goblin readies limited-edition replica Bullseye trophies in support of the Stroke Association

“As Jim Bowen would have said, this is a super, smashing, great partnership,” said Laura Wood, Brand and Social Media Manager for Bullseye.

Mattel details limited-edition Barbie collabs with female-founded companies for Women’s History Month

The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.

The Op’s Sean “Fletch” Fletcher on bringing the Disney Sorcerer’s Arena mobile game to the tabletop

Sean “Fletch” Fletcher, Senior Game Designer at USAopoly, tells us how the team translated a hugely popular mobile gaming experience into an exciting new board game brand.

Sophie la girafe plush, activity mats and rockers on the way from Dan Dee International’s Animal Adventure arm

“Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure,” said Patti Becker, CEO of Anjar & Becker Associates, the licensing agent for Sophie la girafe.

Levi’s debuts The Simpsons apparel collection

The Springfield Elementary-inspired styles include a vintage school uniform-inspired wide-wale yellow corduroy jacket and pants.

Disneyland’s floral display swaps Mickey for Minnie to celebrate Women’s History Month

“There have been some seasonal changes over the years, but Mickey Mouse has always been the star of the show … until now!” said Horticulture Manager Sarah Day.

Silhouettes and slogans to be design focus of Poetic Brands’ Tour de France apparel

“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection,” said Poetic Brands’ Anne Bradford.

D1 Milano’s Dario Spallone on creating watches for brands like A Clockwork Orange, Gremlins and Chupa Chups

Dario Spallone, CEO and Founder of D1 Milano, discusses his design-led approach to smart brand collaborations.

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