Things to consider before pitching ideas…

What’s my target audience? Is my concept protectible? U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at some questions new inventors should ask themselves prior to a pitch.

The Brand Radar: Radley, Royal Ascot and tapping into opportunities around unique events

Start Licensing’s Ian Downes shines a spotlight on the licensing programme around Royal Ascot, which boasts partners including L.K.Bennett, Radley and Charbonnel et Walker.

Saber Interactive’s Tim Willits takes us inside Evil Dead: The Game

Tim Willits – Chief Creative Officer at Saber Interactive – discusses the key to developing a great licensed video game.

Design Council study highlights North England and Wales as key areas of design economy growth

Cities including Tameside, Calderdale and Wrexham are highlighted as being strong Product Design hubs.

Kids Industries appointed Creative Partner for Morph’s Epic Art Adventure

The step-free art trail will see up to 70 super-sized sculptures of Morph take over the streets of central London in Summer 2023 to help raise funds for Whizz-Kidz.

Wow! Stuff’s RealFX Baby Blue, Funko Games’ Rear Window and Spin Master’s Rubik’s Capture among Play Creators Awards finalists

The Play Creators Awards celebrates designers and inventors in the toy and game community – with two accolades focused on licensed products.

British Airways teams with Trunki for limited-edition ride-on suitcase

“We were thrilled to be able to partner with British Airways and create a bespoke Trunki for young flyers and British Airways enthusiasts alike,” said Rob Law, Creator and CEO of Trunki.

Just Play UK’s Licensing Manager, Charlotte Rodgers, discusses plans, brands and toy-fair stands

Charlotte Rodgers offers insight into Just Play UK’s licensing and future plans

Squid Game: The Challenge reality show in the works from Netflix and Studio Lambert

The competition reality show will see 456 real players enter the game in pursuit of a $4.56 million cash prize.

Surge Brands to develop lifestyle licensing programme for Cigarette Racing Team

“Our new line of branded merchandise for this American Offshore Legend will represent the level of luxury and sophistication that fans of Cigarette know and love,” said Surge Brands’ Ari Freedman.

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