“Innovative products have always done well…” Lisle Licensing’s Francesca Lisle discusses Tetris ideas

“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products.” said Ron Faris, VP/GM of Nike Virtual Studios.

“This collaboration represents the celebration of two historic companies that have a common dream: to allow everyone to express their imagination freely,” said Michele Colaninno, Chief Executive of Global Strategy, Product, Marketing and Innovation at the Piaggio Group.

It marks the first time a sword created from a video game has ever been on display in the Royal Armouries.

Inspired by a trip to the Exclusively tradeshow, Start Licensing’s Ian Downes looks at how brands can thrive in the homewares sector.

John Bell – Director of Inventor Relations and Preliminary Design at Buffalo Games – on why creating Tetris board games has been something of a dream collaboration.

Cardology’s David Faulkner on holding greeting card licenses for Harry Potter, Peter Rabbit and more

HANCOCK: THE LAD HIMSELF! How the Tony Hancock brand extended into a graphic novel

The company created the range in collaboration with Joanna Johnston, costume designer on the upcoming Indiana Jones and the Dial of Destiny.

“We are excited to partner with Jewel to bring the SCOUT brand into new product categories and expand our audience,” said Deb Waterman Johns, founder of SCOUT.