Dan Colman Creative’s Dan Colman on what gives a brand experiential potential
Dan Colman Creative MD Dan Colman discusses the key to crafting live experiences for curious minds.
Warner Bros partners with Vintage Wine Estates for House of the Dragon wine collection
The collection celebrates the upcoming launch of the Game of Thrones prequel series, House of the Dragon.
Elton John gets the Steiff treatment
The Elton John bear is the latest launch in the Steiff Rocks range celebrating music icons.
BrewDog brings Quorn into beer
The ‘meat-free’ beer is a golden Mexican Vienna Lager with ‘toasty breadcrumb notes balanced by aromas of citrus’.
Alex Reynolds reveals why Casdon loves to nurture relationships with brand partners
Casdon’s Head of Research and Development, Alex Reynolds on new toys, licenses and branding
Bravado brings AC Milan and The Rolling Stones together for capsule collection
Each piece bears the iconic “tongue” of The Rolling Stones logo, redesigned in AC Milan’s red and black colours.
Epic Rights to helm global merch push for New Kids on the Block
“New Kids on the Block is one of the most successful pop boy bands of all time with multiple number one hits and legions of fans just as eager to engage with them today as when they first started,” said Lisa Streff, SVP of Global Licensing at Epic Rights.
Things to consider before pitching ideas…
What’s my target audience? Is my concept protectible? U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at some questions new inventors should ask themselves prior to a pitch.
The Brand Radar: Radley, Royal Ascot and tapping into opportunities around unique events
Start Licensing’s Ian Downes shines a spotlight on the licensing programme around Royal Ascot, which boasts partners including L.K.Bennett, Radley and Charbonnel et Walker.
Saber Interactive’s Tim Willits takes us inside Evil Dead: The Game
Tim Willits – Chief Creative Officer at Saber Interactive – discusses the key to developing a great licensed video game.
