As Refreshers turn 70, Blonde Sheep Licensing’s Natasha Dyson talks all things Swizzels
Most Refreshing: Natasha Dyson on sweet deals for Refreshers, Love Hearts, and Parma Violets at Swizzels.
Hasbro’s Matt Proulx discusses unlocking the magic of MONOPOLY across global experiences
“Hotels are definitely something we’re exploring, along with restaurants.” Matt Proulx – Senior Vice President, Global Experiences, Partnerships and Music at Hasbro – on where MONOPOLY goes next in LBE.
Rubber Road eyes record-breaking 2025 for TUBBZ
TUBBZ enjoyed its best year yet in 2024, selling 2.63m units globally.
“We’ve got some exciting things planned!” Hasbro’s Brian Baker on celebrating 90 years of MONOPOLY
Brian Baker – Senior Vice President of Board Games at Hasbro – discusses Monopoly expansion packs, upgrades and fan feedback.
Bird & Blend launches Mr. Men Little Miss tea
“Bringing together two UK icons — tea and our beloved characters — this collaboration feels like a perfect match,” said Silvia Figini, Chief Operating Officer Sanrio (EMEA, India and Oceania) and Mr. Men (Worldwide).
Jada Toys’ Stitch RC Surfer to land later this month
The Stitch-themed surfboard on wheels can be used to perform stunts and surf manoeuvres.
Märklin readies AC/DC model railway kits
“Their unmistakable heavy metal sound has inspired generations – we are now bringing this passion and energy to the rails,” said Florian Sieber, Managing Partner of Märklin.
Forbidden Planet launches Dog Man collection
“What an honour to welcome Dav Pilkey’s smash-hit Dog Man universe to Forbidden Planet!” said Anthony Garnon, Forbidden Planet’s Head of Pop Culture.
Blonde Sheep Licensing brings Cambridge Satchel and Swizzels together for Love Hearts collection
“We’re delighted to be working with Cambridge Satchel to create a collection that combines fashion with the fun and positivity of Love Hearts,” said Natasha Dyson, Founder and CEO at Blonde Sheep Licensing.
Bisto launches Wallace & Gromit on-pack promotion
“Partnering with Wallace & Gromit, a much-loved British institution that continues to capture the hearts of families across the nation, is the perfect tie up for us,” said Kate Drew, Marketing Controller of Bisto and Paxo at Premier Foods.