As TruffleShuffle turns 20, Brand Director Aby Sollitt-Davis discusses how the firm chooses what brands to work with.

“It’s important to challenge the status quo and stretch boundaries”: Vanessa Andreis, Former Head of Licensing at the Premier League, on how brands can help promotions take flight.

Mandy Bardisbanian, Vice President of IP and Business Development at Striker, discusses the unique appeal of Don’t Hug Me I’m Scared.

“Bringing Peaky Blinders Manchester on board as an official licensee ensures customers can enjoy an experience synonymous with the integrity, quality and character of the series,” said David Christopher, Group Director of Licensing and Merchandising at Banijay.

The range is inspired by Marley’s visit to Battersea Park in 1977, where he would play football with the locals in breaks between recording the Exodus LP.

“As our first official apparel collaboration for the James Brown Estate, Roots of Fight has created an innovative streetwear collection,” said Norman Perry, President of Perryscope Productions.

“We are taking experiential entertainment to the next level,” said Curious Hedgehog’s David Carpenter.

Dynamo’s Danny Heffer, Start Licensing’s Ian Downes and Atlantic Mat’s Susan Baker share their picks of brands that could win in gifting.

The sets are made up of a buttoned, short-sleeved shirt and drawstring-waist shorts, made from 100% natural linen.

The Kodak Charm is crafted from leather in the image of a roll of film.