The Brands Untapped stand – E174 – will house copies of this year’s Brands Untapped 100 – and also be home to a showcase of  licensed footwear.

Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.

“It’s a thrill for us to bring Bluey’s world to life with a level of interactivity that has never been seen before,” said Stephanie Malham, COO of Outright Games.

“I come from a family of Trekkies, so for me getting to make new Star Trek art for my own company is such a thrill,” said Vice Press Creative Director Matt Ferguson.

Sr. Global Head of Minecraft Consumer Products at Microsoft, Federico San Martin on creativity, authenticity and what Suspicious Stew actually tastes like.

New collection is “testament to our commitment to delivering on-trend exceptional merchandise for Stranger Things enthusiasts,” said YuMe’s Gurdeep Bains.

Olexa Hewryk ­­– VP & Head of Animation at Sesame Workshop – talks us through the origins of Sesame Street Mecha Builders.

Marketing Director Marc Ollington discusses putting the magic in Magic Light Pictures.

Artist Lou Patrou talks us through his accidental entrance into licensing.

Kerri Estreich – Senior Director of Licensing at Sesame Workshop – talks us through some of her favourite design details from Sesame’s recent Vans collaboration.