Uplift Games’ Vicky Huxley and Sim Furniss on bringing the cup feet and big eyes of Adopt Me’s pets into plush, apparel and more…

The game ­– designed by Roberta Taylor – will launch via a crowdfunding campaign that’s set to go live in September.

Warhol’s Sunset and Lobster prints form the focus of the collection.

The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.

The LEGO Little Mermaid Royal Clamshell includes references to throne rock, Ariel’s grotto and Ursula’s lair.

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“As one of the world’s most recognisable pop-culture sailors, we could not think of a better gaming partner for Popeye than World of Warships,” said Jarred Goro, vice president, licensing, North America, King Features.

Elsewhere, Funko is expanding its Cryptic line of puzzle games with a Star Trek edition.

Writer and Blocks magazine editor Graham E. Hancock on his experience of licensing LEGO

“We are enthusiastic about this great collaboration between partners that share the same values; bringing tasteful and joyful moments to families and friends across the world,” said Yuri Roosblad, Director at United Food & Beverage Group.