True Purpose Enterprises – The Point.1888’s parent company – launches food and drink agency, Eighty Ate
“Eighty Ate’s goal is to help its clients stay ahead of the curve by creating innovative products that will stand out on the shelves,” said Bethan Garton, Chief Commercial Officer of True Purpose Enterprises.
Ed’s Easy Diner partners with Paramount to launch Grease menu
Themed dishes include the Polar Burger, an Eskimo Pie milkshake and a Cherry Cola Soda Float.
Jeni’s Ice Cream readies Pop-Tarts collaboration
The Pop-Tarts Frosted Brown Sugar Cinnamon ice cream is inspired by the Jeni’s team’s favourite Pop-Tarts flavour.
Super Impulse debuts latest wave of Poptaters collectibles
“Poptaters is the perfect storm of fun and funny,” said Alan Dorfman, top fry cook at Super Impulse.
TCG Entertainment’s Stephen Cook on how brands can bring new audiences into orchestral concerts
Stephen Cook – President & CEO at TCG Entertainment – discusses the envelope-pushing approach behind the DC in Concert series.
PlayStudios founder Andrew Pascal on revolutionising Las Vegas – and being a Tetris custodian
Entertainment entrepreneur Andrew Pascal reveals what makes Tetris magic… And how the game can grow
HarperCollins, Bentex and Centric among first Magic Mixies licensees in US and Canada
“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.
Gap debuts limited edition Barbie collection
Included in the collection are a denim skirt and jacket, a striped shirt, a dress, cap and ‘KEN’ t-shirt.
Enhance’s Mark MacDonald on crafting a unique, emotional gaming experience in Tetris Effect: Connected
Mark MacDonald – SVP of Business Development & Production at Enhance – discusses making a game that showcased Tetris as you’ve never seen it, heard it or felt it before.
WildBrain CPLG to helm first-ever licensing push for Supercell’s World of Clash franchise
“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.