The Brand Radar: Why embrace licensing? Licensees discuss the key benefits…

What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.

LEGO teams with Bandai Namco for Pac-Man Arcade set

“We are always looking for new and exciting ways to bring classic gaming experiences to life,” said LEGO Designer Sven Franic.

Uniqlo reveals UT Grand Prix winning designs

The themes for this year’s t-shirt design competition were Disney, Pixar, Star Wars and Marvel.

Fortnite enters cosmetics with Revolution Beauty

“We are appreciative of the opportunity to engage with this incredible gaming community that also values creative freedom and colour play,” said Sara Staniford, President of Revolution Beauty USA.

Toca Boca debuts DTC merchandise collection

“Our fans love our distinctive, colourful and collectible look and style and we see that they’re actively seeking ways to express this in their daily lives,” said Mathilda Engman, Head of Product at Toca Boca.

SpongeBob SquarePants comes to PowerWash Simulator

“Our team has created another faithful IP crossover that is respectful to the source” said FuturLab Co-CEO, James Marsden.

Ladybird has now sold over one million Bluey books

Where’s Bluey is the UK’s most popular Bluey title, selling over 100,000 copies to date.

Adam Colp and James Oddy from Vize Creative discuss their fan-first approach to I.P.

Vize Creative’s founders James Oddy and Adam Colp on why their elevator pitch is their work

Catch up with Brands Untapped at next month’s Las Vegas Licensing Expo

Licensing Expo takes place at the Mandalay Bay Convention Centre in Las Vegas from June 13th to 15th.

Kids Industries’ Gary Pope to discuss ‘Why Insight Matters in Toy Design’ at Play Creators Conference 2023

The session will look at how a better understanding of insights – including where to find them and how to apply them – can lead designers and inventors to stronger, more saleable concepts.

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