Wow! Stuff’s RealFX Baby Blue, Funko Games’ Rear Window and Spin Master’s Rubik’s Capture among Play Creators Awards finalists
The Play Creators Awards celebrates designers and inventors in the toy and game community – with two accolades focused on licensed products.
British Airways teams with Trunki for limited-edition ride-on suitcase
“We were thrilled to be able to partner with British Airways and create a bespoke Trunki for young flyers and British Airways enthusiasts alike,” said Rob Law, Creator and CEO of Trunki.
Just Play UK’s Licensing Manager, Charlotte Rodgers, discusses plans, brands and toy-fair stands
Charlotte Rodgers offers insight into Just Play UK’s licensing and future plans
Squid Game: The Challenge reality show in the works from Netflix and Studio Lambert
The competition reality show will see 456 real players enter the game in pursuit of a $4.56 million cash prize.
Surge Brands to develop lifestyle licensing programme for Cigarette Racing Team
“Our new line of branded merchandise for this American Offshore Legend will represent the level of luxury and sophistication that fans of Cigarette know and love,” said Surge Brands’ Ari Freedman.
Boston Beer Company and PepsiCo bring Mtn Dew into alcohol with Hard Mtn Dew
Hard Mtn Dew is available in several States across the US, with more being added throughout the year.
Brown-Forman and The Coca-Cola Company team up for Jack Daniel’s & Coca‑Cola drink
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation.
Dean’s debuts The Open shortbread collection
The range includes a tin of all butter shortbread rounds designed to emulate a set of golf balls.
From Baby Shark to South Park: Paramount’s Alexandra Salisbury on her design-led approach to crafting toy and game partnerships
Alexandra Salisbury – Senior Category Manager for Toys & Games EMEA & ANZ at Paramount – on recent launches, inventor opportunities, and the power of a cuppa.
BARK debuts Jurassic World dog toys and treats
The range includes a Dr. Ian Malcolm-inspired toy, a dinosaur wearable headpiece and Raptor Scraps treats.
