“Having worked for and with Fi on a host of different projects over the last 10 years, we are so excited to be doing it again in a more truly collaborative way,” said Dynamo MD Steve Richards.

Deej Johnson bids a sad farewell to the company that released rare TV titles for nearly 30 years

“Bringing The Snowman and The Snowdog to life has never been more exhilarating,” said Thomas Merrington, Creative Director at Penguin Ventures.

The hand soaps will ‘combine the colourful, iconic colours of Crayola with mood boosting fragrances from Scent Theory’.

Producer Gregor Cameron discusses ‘brand biopics’, gut instincts and why Tetris needed to be a “big film”.

PUMA’s RS-X shoe has been given a crimson and yellow makeover by the team at BAIT.

Meg Hawkins discusses persistence, patience and product development.

“The Pinata Smashlings IP is gaining pace – and quickly,” said Toikido CCO Will Ochoa.

“The newest apparel and accessory partnerships Tinderbox have brought to Atari will add to our brand’s accelerating momentum,” said Casandra Brown, Director of Licensing at Atari.

Licensing Expo 2024 will take place from May 21st to 23rd, while Brand Licensing Europe 2024 has been dated for September 24th to 26th.