From Baby Shark to South Park: Paramount’s Alexandra Salisbury on her design-led approach to crafting toy and game partnerships
Alexandra Salisbury – Senior Category Manager for Toys & Games EMEA & ANZ at Paramount – on recent launches, inventor opportunities, and the power of a cuppa.
BARK debuts Jurassic World dog toys and treats
The range includes a Dr. Ian Malcolm-inspired toy, a dinosaur wearable headpiece and Raptor Scraps treats.
Building a brand across the board
The Insights Family looks at how brands that build a presence across numerous touchpoints better resonate across generations.
Brand Licensing Europe 2022 opens online visitor registration
“We can’t wait to bring the industry back together again and help to drive the conversations that lead to the creation of innovative new products that consumers love,” said Anna Knight, SVP of Licensing at Informa Markets.
Queen gets the sock treatment from The London Sock Exchange
Each member of Queen has his own pair, while there are also designs inspired by the music videos for I Want to Break Free and Radio Gaga.
Alma de Ace launches Coca-Cola apparel collection
The collection boasts nods to Coke ads, slogans and logos from the past, including the Eighties ‘Coke Is It!’ tagline.
Geeky Jerseys’ Sean Damien on celebrating fandom through pop culture-inspired hockey jerseys
The Geeky Jerseys team discuss design, passion and their ‘for geeks, by geeks’ mantra.
Talking Brands: McDonald’s footwear, KFC handbags, Taco Bell luggage… Is this a heyday for fast-food brand extensions?
The Opinionated Designer’s Emma Horton, Pink Key Licensing’s Richard Pink and Start Licensing’s Ian Downes share their thoughts on the potential of fast-food brands.
One month left to get your nominations in for inaugural Brands Untapped 100
The Brands Untapped 100 is global list of 100 figures from the design and creative side of brand licensing that have done exceptional work over the past year.
ITV Studios and Azerion bring Love Island into Hotel Hideaway
“We are giving fans all over the world a new virtual way to experience the life of an Islander in the Love Island villa,” said Kim Dingler, CCO for Global Entertainment at ITV Studios.
