Talking Brands: Can licensing save Tupperware?
From just-looks bland to must-have brand… Start Licensing’s Ian Downes, KI’s Gary Pope, Making Things’ Fi O’Malley and The Wyld Bunch’s Paul Brunton discuss the brand’s potential.
Warner Bros Discovery details consumer products slate for The Flash
“DC’s The Flash starring in his first-ever feature film calls for a robust collection that celebrates a once-in-a-lifetime event: The Flash, Batman and Supergirl appearing in the same live-action film,” said Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences.
LEGO and Peugeot partner for LEGO Technic Peugeot 9X8 24H Le Mans Hybrid Hypercar
“It was very important for both brands to create a model that is as realistic as possible,” said Olivier Jansonnie, Technical Director at Peugeot Sport
Acamar Films welcomes Katie Rollings as Chief Licensing Officer
“Bing has such a huge potential for growth – I’m delighted to be given the opportunity to lead this talented team,” said Katie.
Bletchley Park’s Director of Public Engagement, Rebecca Foy, on the heritage site’s importance – and brand
From breaking codes to making gin –Rebecca Foy the licensing potential of Bletchley Park
Only a few weeks left to get your nominations in for this year’s Play Creators Awards
The deadline to get your nominations in is Friday, April 28th.
Lord Whitney’s Rebekah Whitney and Amy Lord on crafting immersive experiences that spark wonder
Amy Lord and Bek Whitney discuss creating immersive experiences for brands like Netflix’s Stranger Things, Riverdale and Pretty Little Liars.
Upgrade to arcade: Hasbro’s Matt Proulx discusses upsizing the Bop It brand
Hasbro’s Vice President, Location Based Entertainment, Matt Proulx, on developing Bop It Arcade
Coachella returns to Fortnite
Coachella Island boasts themed items, team vs. team minigames and Coachella 2023 performer Porter Robinson will be playing in-game.
Pringles teams with Minecraft for Suspicious Stew crisps
“We challenged ourselves to bring the flavour of suspicious stew and its ingredients to crisp-form, creating an experience so delicious that both Minecraft players and non-players will reach for more,” said Mauricio Jenkins, US marketing lead for Pringles.