Games Workshop readies Warhammer’s move into film and TV as Finn Arnesen joins as Head of Entertainment Development
“There is a tremendous appetite for series set in unique, fantastical worlds, so with Warhammer’s thousands of stories and countless memorable characters, our options are virtually limitless,” said Arnesen.
BrandFocus’ Michele Pearce on Scalextric opportunities, Street Fighter rubber ducks and licensing evolutions
We caught up with Michele to find out more about her plans for the iconic toy brand Scalextric – and why she believes great design is the key to creating magic when it comes to licensing.
Goose Island celebrates 50 years of Cadbury Creme Eggs with limited-edition beer
“I wanted to make sure when you crack open the beer you knew immediately what the inspiration was,” said Goose Island Master Brewer, Andrew Walton.
The Brand Radar: Volkswagen, Gorenje and the creativity driving car brands forward in licensing
Start Licensing’s Ian Downes looks at how the world of automobiles has embraced licensing, shining a spotlight on Volkswagen’s partnership with fridge manufacturer Gorenje.
Fashion designer Lucy Saunders on the nautical inspirations behind her MTV apparel collection
We caught up with Lucy to find out more about the design process behind her MTV range, what the brand means to her – and the other licences she’d love to design for.
The Marketing Store celebrates 25 years of Pokémon with exclusive Happy Meal cards
The Marketing Store also developed a Happy Meal box which transforms into Pikachu, complete with pop-out ears.
Rolling Stone launches Twitch channel featuring news, interviews and weekly performances
“This channel is a labour of love for the Rolling Stone staff and is an opportunity not just to bring our brand of storytelling to new audiences, but make them a part of the story,” said Executive Producer Christopher Cruz.
Producer Vincent Imaoka on bringing brands like Pacific Rim into anime
We caught up with Producer and Franchise Developer Vincent Imaoka to find out about his career to date, including successfully giving brands the anime treatment.
Licensing Haüs helms partnerships push for John Wayne
“We look forward to growing the licensing program with thoughtful partnerships that excite fans and introduce his brand ethos to new admirers alike,” said Licensing Haüs’ Maria Alcaide.
Paramount+ readies new shows for The Italian Job, Grease and Flashdance
New streaming service will also house live-action Dora the Explorer and The Fairly OddParents shows, as well as a CG reboot of Rugrats.