“We’re thrilled with the range; it looks good and smells good,” said Natasha Dyson, Founder and CEO of Blonde Sheep Licensing.

“The More Cheese, Ham and Chilli Jam pasty is full of invention just like Wallace, and with his love of cheese and his northern roots, I’m sure he would approve,” said Aardman’s Rachael Peacock.

Produced by Bucket Listers and SuperFly, Giggity Golf will boast nine holes themed around moments and locations from the show.

Robyn Cowling, Brand Director for Rocky Horror Show at Golden Goose, discusses bringing the brand into sectors like beauty, bath and board games.

“Our latest offering encompasses a curated Back to School edition focusing on iconic all over prints and fabrics,” said Hype’s Chief Operating Officer, Mike Thompson.

Dixit: MNK boasts 84 new cards featuring fragments of artwork from the Museum’s collection.

“Incorporating a popular franchise like Street Fighter into a campaign allows brands to tap into a high level of pre-awareness as there is an existing fanbase who already love the IP,” said David Born, Founder and CEO of Born Licensing.

Fraser Paterson, VP – Head of Design & Development at Moose Toys, discusses keeping open-ended play at the heart of the firm’s Bluey range.

The new version sees players bluff for a good cause to help bring goods to the poor villagers being overtaxed by the evil Prince John.

“Barbie You Can Be Anything: The Experience will serve as another example of Barbie’s commitment to inspiring the limitless potential in us all,” said Julie Freeland, Senior Director of Location Based Entertainment at Mattel.