Ian Smith, of Wigwam Studios, on creating trend guides in the world of character-licensing

How Wigwam Studios helps toy and content companies create trend guides that matter.

Ballantine’s and Gearbox Entertainment launch Borderlands whisky

The whisky features a label with a QR code that gives fans access to exclusive gameplay skins in Borderlands 3.

Toikido to launch toys for NFT brand Cool Cats

“NFTs are a passion of mine, and Cool Cats has been a favourite right out of the gate,” said Toikido founder and CEO Darran Garnham

Super7’s Armando Roque on authenticity, nostalgia and designing toys for retro brands

Armando Roque – Senior Product Design Manager at Super7 – on crafting products that fans crave.

The BBC’s Creative Producer, Live Entertainment, Jeff Parker, on making Doctor Who: Time Fracture a reality

Creative Producer Jeff Parker discusses the scale of the epic brand extension: Doctor Who: Time Fracture

Numskull Designs gives Minions the Tubbz treatment

Stuart comes with his guitar, while Bob is armed with his teddy bear, Tim.

Goosebumps enters footwear with New Balance collaboration

The Kawhi II “Goosebumps” shoe has been designed by Kawhi Leonard and uses the brand’s orange and green shades.

The Brand Radar: Network Rail, Thomas & Friends and how brands bolster safety campaigns

Start Licensing’s Ian Downes looks at how brands like Thomas & Friends, Space Invaders and Shaun the Sheep have successfully been used to support safety campaigns.

Guinness Cold Brew Coffee Beer lands in the UK

“The coffee notes already in Guinness make the creation of Guinness Cold Brew Coffee Beer a natural – and delicious – next step in our proud history of innovation,” said Grainne Wafer, Global Brand Director for Guinness.

Vacasa’s Tracy Pogrelis discusses the rhyme and reason behind their Dr. Seuss-based vacation cave

How the cave from ‘How the Grinch Stole Christmas’ became a real-life holiday home!

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