Layered Reality’s Elvis Presley experience – Elvis Evolution – to open at Immerse LDN in 2025

“It’ll be a memory-making experience that will be a bucket list item for Elvis fans and music lovers,” said Andrew McGuinness, Founder and CEO of Layered Reality.

How the World’s first Monopoly City Takeover exceeded all expectations – with LeedsBid’s Martin Dickson

Martin Dickson, LeedsBid’s Director of Brand & Innovation, on the city’s Monopoly Takeover.

Hasbro’s Marie Navarro discusses 40 years of TRANSFORMERS – and the nostalgic appeal of vinyl

Marie Navarro – Senior Manager for Location-Based Entertainment & Music at Hasbro – on the success of Hasbro Presents: The Transformers: Music from the Original Animated Series.

Riot Games partners with Fenty Beauty for Arcane-inspired make-up

The collection includes five new shades of lip gloss, each inspired by the strong women of Arcane.

Beanstalk brings Atari and ThumbsUp together for drinkware, wall art and a mini arcade

“We have developed a fun and innovative range of products that really resonate with the Atari consumer,” said Tanya Dervish, Head of Licensing at Santok.

Wigwam’s Sara Storino on how music and nature fuel her creativity

Sara Storino – New Illustration Lead at Wigwam Studios – talks us through her approach to crafting new poses for iconic characters.

Hitster game show in the works from Jumbo, Fremantle and NewBe

“This accomplishment is a testament to how much our consumers enjoy and engage with the game,” Isa Lana, Chief Marketing Officer at Jumbo Group, told Deadline.

Hasbro’s Matt Proulx discusses bringing TRANSFORMERS to life through theme parks, dining experiences and more

As TRANSFORMERS turns 40, we speak with Matt Proulx – SVP of Global Experiences, Partnerships and Music at Hasbro – about recent activations for the brand.

Hasbro’s Cat O’Brien talks innovation, 2024 highlights and vault brand plans

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – discusses PEPPA PIG highlights, MONOPOLY plans and the power of nostalgia.

Asembl unites BSc and Perfetti Van Melle for Chupa Chups protein powders and bars

The new products are “sure to shake up the nutrition game” said Asembl Managing Director Justin Watson.

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