Liz Peters, Head of Portfolio UK and Ireland at tonies®, discusses what makes a great brand partner

Why Liz Peters never says never when looking for licenses at tonies®

The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

IMC Toys’ Julia Majure and Virginia Corbella discuss bringing something fresh to the doll aisle with Cry Babies

IMC Toys’ Julia Majure and Virginia Corbella explain what inventors need to know about creating for Cry Babies.

Moonbug’s aesthetic now “as bold and vibrant as our shows” following corporate rebrand

“As consumer interaction with the Moonbug brand grows, this is the ideal time for a refresh,” said René Rechtman, CEO and founder of Moonbug Entertainment.

LEGO celebrates 60 years of McLaren with first-ever Speed Champions double pack

The 581-piece set celebrates the McLaren F1 LM and McLaren Solus GT.

Maestro Media brings Sally Face to the tabletop in Strange Nightmares

Sally Face: Strange Nightmares is played as a narrative story consisting of multiple chapters, each with their own unique mysteries, challenges and victory conditions.

Cheryl Graham – Licensing Manager at Quorn – on expanding the scope of the meat free brand

Quorn’s Cheryl Graham on sustainability, brand design and recipes!

More stories, less stress: tonies launch Sleepy Friends for better bedtimes

“We’re honoured to help parents establish peaceful and beloved bedtime routines,” said tonies Liz Peters.

Identity Games’s Chief Creative, JM Duparc, discusses how The Traitors went from TV show to family game

What makes The Traitors and Miffy right for Identity Games? JM Duparc on licenses old and new.

Asembl brings Golden Gaytime ice cream into pancakes and cupcakes with Green’s

“Our clever baking team has been working behind the scenes and developed two more ways for Australians to enjoy their much-loved Golden Gaytime flavours,” said Green’s Head of Marketing & Innovation, Peta Allsopp.

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