‘A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce,’ read a statement from Heinz.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

Inspired by modern streetwear, the 12-piece drop includes a Cookie Monster skater dress, an Elmo crop top and a button up shirt featuring The Count.

“Our partnership with Surface View has been running for more than eight years, and we are delighted with the refresh,” said Declan McCarthy, Head of Publishing & Licensing at the Ashmolean.

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Fluxx Gaming MD Serge Van Kleef discusses the value that brands can bring to the gaming supplement industry.

“I’m so excited to introduce my new collection with Z Gallerie, which is infused with patterns and textiles from around the globe,” said Nikki Chu.

“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.

As part of the partnership, Asmodee will launch a Thorpe Park Resort edition of Dobble featuring symbols of the theme park’s rides.

Z2 is calling it ‘the first-ever official K-Pop graphic novel’.