Writer Deej Johnson discusses why authors need to extend a brand’s tone… AND deliver its promise

“We’re excited to be partnering with Ringers Western, another famous Aussie brand that celebrates the good times,” said Bundaberg Rum Senior Brand Manager, Matthew Miles.

Emma Coote, Brands and Licensing Director at Beams, on building brand partnerships grounded on innovation, collaboration and respect.

The gin features a red label with die-cut holes which, when removed and placed in a music box, plays ‘Un bel di’ from Madama Butterfly.

Wild in Art’s Charlie Langhorne on the key to making brands work as sculptures – and the IP he’d love to collaborate with.

“We really are so grateful for the creativity and sheer genius of the artists we work with,” said Wild in Art co-founder Charlie Langhorne

Ben Townsend, Licensing Assistant at Aardman Animations, shares some design highlights from a recent trip to Disneyland Paris.

“I’m really excited to launch more baking mixes steeped in my Southern roots,” said Dolly Parton.

Crowbar Creative’s Brian Saliba and Exalted Funeral’s Matt Kelley discuss getting the tone right on Monty Python’s Cocurricular Mediaeval Reenactment Programme.

Mandrill Mayhem is a winged, launch, shuttle ride with an inversion – a first for Chessington, which last introduced a rollercoaster back in 2004.