Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Moonpig launches plush toy collection

The range kicks off with Christmas Tree Moonpig, and future launches include Dino Moonpig, Heart Moonpig and Avo Moonpig.

Universal Studios Hollywood’s Super Nintendo World to open in February

Attractions will include the Mario Kart: Bowser’s Challenge ride, Toadstool Café and the 1-UP Factory gift shop.

Wilde & Harte debuts Royal Armouries razors

“Skilful design and premium quality were key to the collaboration, underpinned by a shared passion for celebrating heritage,” said Jack Wanstall, Senior Licensing Manager at the Royal Armouries.

Aidan Taylor-Gooby on Magic Light Pictures – the production company behind The Gruffalo film… And more!

The magic brands behind Magic Light Pictures: Aidan Taylor-Gooby discusses the BAFTA-winning business

GUESS to launch Corto Maltese menswear collection in 2023

“Corto Maltese was chosen for this capsule because he reflects the alluring and adventurous spirit of GUESS,” said Paul Marciano, Chief Creative Officer of GUESS.

Marks and Spencer teams with Nails Inc for Percy Pig scented nail polish

The launch marks the first ever brand collaboration for M&S’ sweets brand.

The Brand Radar: Rampley & Co, The Ashmolean Museum and story-led licensing in the heritage sector

Start Licensing’s Ian Downes looks at how Rampley & Co’s new line of Ashmolean pocket squares highlights the heritage sector’s appetite to tell their stories through trend-led collaborations.

Withit partners with Skinnydip for phone case collection

The range includes characters like Cheeky Monkey, Mad Cow and Lost Sheep.

Lifeworks deal will “propel Skullcandy into becoming an all-encompassing lifestyle brand,” says Beanstalk

Skullcandy has teamed up with Lifeworks to launch Skullcandy branded speakers in 2023.

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