The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.

Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.

The collection sees the Jordan’s Jumpman logo combined with the TfL roundel across tees, hoodies and long-sleeve t-shirts.

Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming ­– on the collaborative design process behind Wordle: The Party Game.

Lightbulb Licensing’s Susan Bolsover, Rainbow Productions’ Simon Foulkes and Caroline High Consultancy’s Caroline High share their picks for characters with the right qualities to front an ad campaign.

Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.

“Having previously led our licensing division, I’m thrilled to return to the business and build upon our team’s proven success, while continuing to lead our brand partnerships and digital initiatives here at Endemol Shine North America,” said Petteway, SVP at Endemol Shine North America.

Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.

Louisa Skevington – Product Licensing Manager at RPSB – talks us through recent launches from Half Moon Bay and Moorcroft.

Spirits that boldly go where none have gone before…