The range includes Mystery Inc-inspired heels, as well as ‘Creepy Corridor’ boots with doors that open to reveal different monsters.

Dominic Sander – Hardlines Product Development Manager at Moonbug Entertainment – discusses creativity, collaboration and CoComelon.

“Loved in Australia, the iconic taste of Pauls Custard works perfectly with Chupa Chups’ Strawberry & Cream, one of the most iconic flavours of all time,” said Asembl Managing Director, Justin Watson.

Steve Mort-Hill – Principal Artist at Carte Blanche – on the design behind the Me to You brand.

The partnerships expand the property into categories like apparel, games and puzzles.

The design aesthetic behind the range features ‘graceful lines and intricate lattice work that nod to Martha’s love of chinoiserie’.

The It’s a Beaut Pecan & Toffee Stout combines sweet toffee flavours, roasted cacao and hints of vanilla.

“Core values of sharing and caring lend it so well to food collabs, and our partners can have a lot of fun bringing colourful and delicious Care Bears products to life!” said Sophie Yates, Brand Manager at Bulldog Licensing.

Karina Rhoden – Senior Creative Manager at Bulldog Licensing – discusses her route into licensing, and why she loves to work with the creators behind the brands.

The collaboration has come about to celebrate World Pasta Day.