Amy Mason, Director of Product at Lights4fun, sheds light on the development process behind the firm’s new Shaun the Sheep launch.

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.

Team Tea founder Valerie Diederichs discusses tea trends, a recent partnership with The Ashmolean Museum and the secret to a perfect brew.

What drove the creation of a new range of The Godfather apparel from Park Agencies? David Zatchij tells all!

The pressed powder palette includes Batman-inspired shades like Riddle Me This (army green), Comic (vibrant yellow) and The Joker (cream with a pink and gold shimmer).

“We went through dozens of sketches and stylisations because we wanted to make sure that we captured E.T.’s sweet, child-like innocence through the sculpt,” said Jan Jauregui, manager of product design at Mattel.

Shelflife is one of South Africa’s leading sneaker and streetwear stores, and the design is rooted in the brand’s street art origins.

Chris Hill on why licensed footwear collections need to span the ‘mild to wild’ spectrum when it comes to design.

Brands Untapped’s Billy Langsworthy looks at how the world of licensed board games was out in full force at last week’s Essen Spiel, the world’s biggest board games fair.

“Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavours, making every sip reminiscent of a perfectly toasted Eggo waffle,” said Greg Eidam, Sugarlands’ Master Distiller.