Alex Reynolds reveals why Casdon loves to nurture relationships with brand partners

Casdon’s Head of Research and Development, Alex Reynolds on new toys, licenses and branding

Bravado brings AC Milan and The Rolling Stones together for capsule collection

Each piece bears the iconic “tongue” of The Rolling Stones logo, redesigned in AC Milan’s red and black colours.

Epic Rights to helm global merch push for New Kids on the Block

“New Kids on the Block is one of the most successful pop boy bands of all time with multiple number one hits and legions of fans just as eager to engage with them today as when they first started,” said Lisa Streff, SVP of Global Licensing at Epic Rights.

Things to consider before pitching ideas…

What’s my target audience? Is my concept protectible? U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at some questions new inventors should ask themselves prior to a pitch.

The Brand Radar: Radley, Royal Ascot and tapping into opportunities around unique events

Start Licensing’s Ian Downes shines a spotlight on the licensing programme around Royal Ascot, which boasts partners including L.K.Bennett, Radley and Charbonnel et Walker.

Saber Interactive’s Tim Willits takes us inside Evil Dead: The Game

Tim Willits – Chief Creative Officer at Saber Interactive – discusses the key to developing a great licensed video game.

Design Council study highlights North England and Wales as key areas of design economy growth

Cities including Tameside, Calderdale and Wrexham are highlighted as being strong Product Design hubs.

Kids Industries appointed Creative Partner for Morph’s Epic Art Adventure

The step-free art trail will see up to 70 super-sized sculptures of Morph take over the streets of central London in Summer 2023 to help raise funds for Whizz-Kidz.

Wow! Stuff’s RealFX Baby Blue, Funko Games’ Rear Window and Spin Master’s Rubik’s Capture among Play Creators Awards finalists

The Play Creators Awards celebrates designers and inventors in the toy and game community – with two accolades focused on licensed products.

British Airways teams with Trunki for limited-edition ride-on suitcase

“We were thrilled to be able to partner with British Airways and create a bespoke Trunki for young flyers and British Airways enthusiasts alike,” said Rob Law, Creator and CEO of Trunki.

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