“The wealth of assets makes this the perfect property to build a meaningful, impactful and fun consumer products programme,” said Rob Corney, Managing Director of Bulldog Licensing.

Start Licensing’s Ian Downes looks at how a recent partnership between jewellery firm Clogau and design Julien Macdonald highlights the benefits of smart, design-led collabs.

Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.

“Through our partnership with Fossil, trainers can enjoy original and elevated pieces that let them express their fandom through fashion,” said Cindy Ruppenthal, senior director of ecommerce at The Pokémon Company International.

“Since its ideation phase, we knew we wanted to get the fragrances smelling reminiscent of the Chupa Chups favourite flavours,” said Frostbland Brand Manager Bruna Baeta.

“As long-time fans of EA Sports FIFA, having Ted Lasso and the whole AFC Richmond squad incorporated into the newest version of the game is truly a dream come true,” said Ted Lasso star Jason Sudeikis.

A Pro Edition is themed around Dr No, while the Premium Edition celebrates You Only Live Twice.

The competition’s Product Design category saw students enter Wallace & Gromit concepts, with Penny Kyriacou emerging triumphant for her ‘Invent-A-Cards’ game.

“Joining these two talented teams into one group creates a powerhouse division – Universal Products & Experiences – focused on compelling consumer products and experiences both inside and outside our theme parks,” said Mark Woodbury, Chairman and CEO of Universal Parks & Resorts.

The Brands Untapped 100, in association with Brand Licensing Europe,  is a celebration of the 100 top designers, product developers and creatives in the brand licensing industry who have excelled over the last 12 months.